Sotheby’s Marquee Evening Auctions 2020

The Story

Date:	30 Jun 2020
Duration:	4 hours 30 minutes
Venue:	One Pacific Place
Platform:	Sotheby’s website with embedded HERMES Live Platform player
Region:	Worldwide
Client:	Sotheby’s
Industry:	Finance
Event Type:	Corporate

Overview

Sotheby’s New York marquee summer sale series was held on 30 June at 6:30 PM EDT in a dynamic new auction format. Sotheby’s auctioneer Oliver Barker was in London with Sotheby’s specialists in New York, Hong Kong and London taking bids in multiple languages via video live and in real time.

Key Impacts

• The first-ever large-scale auction of artwork conducted in real-time across three cities: Hong Kong, New York, and London.
• Streamed in real time and hosted by Sotheby’s auctioneer Oliver Barker in London while the artwork was on display in New York.
• Reaching millions through Sotheby’s website and US Cable TV channel Cheddar Inc.